HRH Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud, Chairman of Kingdom Holding Company (KHC), awarded Al-Hilal Saudi Football Club SR 20,000 for each player for qualifying to the semi-finals of The Asian Football Confederation Champions League (AFC). Prince Alwaleed announced on His Twitter account that the award will be doubled if Alhilal wins the cup of AFC.

On the same regard recently, Prince Alwaleed Awarded The Saudi Team For Special Needs 42 Cars for Winning The World Cup in a row.

Moreover, Prince Alwaleed had supported Al-Hilal on various occasions that included SR10 million for the coming four seasons (SR2.5 million annually).  Prince Alwaleed also gave each player in Alhilal and Al-Ittihad club SR20,000 after they had reached the quarter final of AFC league. In addition, Prince Alwaleed had granted Al-Hilal SR1 million as an award for leading the Saudi Professional League (SPL). Also, Prince Alwaleed awarded two Bentley cars to Captain Sami Al-Jaber for his contribution to Al-Hilal and to the Kingdom of Saudi Arabia.

Furthermore, Prince Alwaleed is well known for his continuous contributions to sports locally and regionally.